Our Story (NEW)
A Better Way To Live
Growing up in California, I played nearly every sport and became intimately attuned to performance gear designed for each one. I quickly became obsessed with the comfort, feel, fit, and quality of everything I’d put on my body. Spending most of my free time training, I developed a passion for clothing to accompany my love for sports, health, and fitness.
Fast forward 9 years… struggling to find direction in a merry-go-round of unfulfilling jobs, I went into a bit of a health tailspin; depression, weight gain, binge drinking & eating, and other activities that took a few years off my life. The experience of coming out the other side is what energizes me to help other men to become vibrant and healthy in their own lives.
I’ve learned you can’t appreciate the light without the dark and you can’t grow without the struggle. My goal with PER is to empower men to be the healthiest version of themselves.
For the guys frustrated with their health, purpose, mental fitness, or where they are in life, know that there is a better way to live and you can get there.
-Tim | Founder
We’ve partnered with 1% for the Planet to fund initiatives that support health education for future generations.
"It's imperative that we become a leader in ending the stigma around men's mental health."
A healthy planet
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference and you have to decide what kind of a difference you want to make.”
- Jane Goodall -
We understand every decision we make has an impact beyond our immediate line of sight. It’s our responsibility to take a holistic approach to sustainability.
Waste reduction, materials used, human rights, mindful packaging, and reducing our carbon footprint are among the important areas for us to stay true to our standards of doing things the right way. We're committed to doing the hard things.
“Fall in love with doing the hard things.” As athletes, we’ve learned you get the most rewards by putting in the work and doing things the right way. We apply this no-shortcut mentality to everything we do from creating the perfect pair of shorts, to sourcing sustainable materials, to our customers’ experience, or finishing that brutal workout.
Health Is Everything
Our Purpose: To inspire people to be healthy, do the things they love, and be an inspiration to others.
Everyday, we work to inspire people to value health and live boldly, because we believe vitality is the foundation of a fulfilling life.
Our Vision: Communities of people with a positive self-image, inspired to be healthy, doing what they love, and empowered to contribute to a better planet.
We’re determined to build a community that supports, educates, and inspires each other through positive action. We believe doing things the right way is the only way to do things, so we’re committed to sustainability by limiting our impact on our environment.
Our Mission: To empower people to take control of their health through movement, and care for our planet by creating high-quality, sustainable gear.
Give Back: We became a member of 1% for the Planet to fund initiatives that help future generations live a healthier life (more info soon).
Due to the surge of fast fashion, how often we wear something has decreased by 36% compared to 15 years ago.
We've gone old school to thoughtfully design all of our gear in-house and work with top manufacturers to produce it rather than buy from bulk wholesalers. This method takes longer and costs more, but it gives us total control over every detail that ultimately leads to better fitting & longer lasting gear.
And we believe that provides significant value.
We’re committed to using the most innovative, high-quality, longest lasting, and sustainable materials available. This costs 4-6x more to do so, but the value it brings is worth it.
Whether it’s fabric made from recycled plastic, merino wool, or other organic materials, we’re on a mission to be as sustainable as possible.
1. means ‘for each’ - created for the individual; each person with their own goals, dreams, and challenges.